Posts tagged Broadcast
Be Wonderful and Wise – Lurpak® Lightest Spreadable
One of my coworkers shared this spot with me and I found it so inspiring. Not only will the narrating theme song catch you off guard but it will stick in your head for a long while. Just a warning. I think this is a perfect example of photography and editorial working in tandem to make something truly interesting. You have a wide mix of shots in different styles yet they all live in a close point of view, either of the food or of the cook. It feels much shorter than the 1 minute 10 second runtime and almost requires multiple viewings. Enjoy.
This is a downright hilarious new commercial from Hanes. It seems Cronenberg’s Brood wants us to use recycled goods.
So I diverted from my plan a little with this post. In the last entry, I proposed that I would continue with the feature film breakdowns for a while before going to other mediums; but I lied. This week I was deep into a marathon of the second season of the exquisite AMC show, Mad Men, when one of the episodes jumped out as an excellent candidate for a breakdown. This breakdown is quite different as well, in that it looks at the opening and closing scenes of the episode. The beginning is a great little montage that really sets up the first dialogue scene perfectly and the ending is a beautiful capstone to all the story points covered in the episode. Even though they don’t directly reference each other I had to include both of them in this breakdown. Both scenes have my favorite characteristics of good storytelling; they draw you in and they stay with you after they have passed. Most of my analysis is from a film editorial perspective but there will certainly be comments that deal more with directing and the other disciplines. First, I have to give credit where credit is due.
Mad Men is a More >
and I love it!
It is no secret that Lifetime is the ruling channel of daytime television in our house. My fiancee works from home as well, so this is what she likes to have playing in the background as she modifies websites. It is not at all uncommon for 6 hours of Grey’s Anatomy and Desperate Housewives to follow me around the house each weekday. The main thing that attracted me to this promo was the music. I heard it coming out of the shower one day and though it was a promo for The Godfather. Also, I think the sound design is great. It is not extremely dense but the sound effect choices are superb. Each one is appropriate but stylized, and the more I pick up on them the more impressed I am. The editing speaks for itself. View away.