Posts Tagged: Advertising Industry

Lurpak makes food fun again

Be Wonderful and Wise – Lurpak® Lightest Spreadable

 

One of my coworkers shared this spot with me and I found it so inspiring. Not only will the narrating theme song catch you off guard but it will stick in your head for a long while. Just a warning. I think this is a perfect example of photography and editorial working in tandem to make something truly interesting. You have a wide mix of shots in different styles yet they all live in a close point of view, either of the food or of the cook. It feels much shorter than the 1 minute 10 second runtime and almost requires multiple viewings. Enjoy.

The Human in the Machine Interview #4: Director Jeanne Kopeck

The Human in the Machine is a continuing series of interviews with industry professionals focused on the relational aspects of the editorial process. Blog pages and bookshelves everywhere are flooded with technical information on the craft of editing, but there seems to be little out there on the human side of it all. Even though much of our work is technical based, what is at the heart of it all is spending 10-15 hours a day locked in a room, usually with other people, creating stuff. What makes those other people come back to your edit suite instead of walking down the hall to the next one? Why do so many editors and directors reference a “psychic relationship” where they instinctively know how the other would proceed with an edit? Some of my questions don’t even pertain to editing alone, but all work that involves relationships and collaboration. I think, especially in school, so much of the curriculum is geared toward the tech side instead of the human side. As much as it doesn’t seem fair, a big part of this industry is not based on raw talent and knowledge but on politics, connections, and people skills. You can either fight this truth or decide to train those muscles with the same intensity that you train your technical skill set. Hopefully each of these interviews give you a better idea of how to approach this human side of the business and how to create the work relationships that keep clients coming back for more.

Here is how Jeanne describes her climb,
I never started out to do this. I was a painter who got into computer graphics and effects work before a lot of other people…it was dumb luck, and a very fortunate meeting with Wyndham Hannaway. I consider him a God. Beyond that I have had the good fortune of working with wonderful people through the years who have given me a chance to try things, and who have been willing to share their expertise.
I worked my way up from the overnight “news” artist at KUSA, to Art Director in the late 80’s. Then spent 15 years at Citizen Pictures (went in as Art Director, left as President/ Partner). My time at Citizen was invaluable and afforded me the opportunity to direct. Five years ago, I left Citizen to form Mrs K, and though I still have a deep passion for broadcast design, over the past 18 years I have pretty much exclusively directed (hopefully with an artist’s eye). Our work is primarily national and international. In Sept. 2010 Peter and I took over complete ownership of Mrs K. and moved the company to Boulder. 2011 has been our most successful year to date. Life is good.

 

GM3- Based on your time spend locked in a room with an editor, what qualities created the best relationships. What were the worst?

JK- My favorite way to work with an editor is to take them through the footage, explain what I was thinking and leave them alone. I like to give editors space to think and take ownership of a project rather than dictate shot for shot. As a result, my favorite quality in an editor is passion. I look for people who are willing to spend time with the images/stories and can show me combinations I couldn’t have thought of on my own.

When an editor makes those unexpected connections, I’m in awe and feel I’ve witnessed magic.

GM3- What should an editor know about the director and her personality that would help the work relationship?

JK- Tell me what you think/feel….but don’t forget to listen. Before I shoot anything, I spend a LOT of time visualizing a project…so when I’m describing shots, I’m trying my hardest to give an editor a sense of “why” things look as they do. Take good notes.

I strongly believe that as “commercial artists” our job is not to showcase our personal opinions, but to find ways to honor and give voice to our clients stories/products etc. I think a mistake a lot of people make is to confuse this. The best description of this I have ever heard is “that’s why it’s called show business and not show art”. So, respect for that original “vision” and the client is imperative. I know this is a little confusing and sounds like a contradiction to my “bring yourself to the project” statement…but there is a distinction between finding creative solutions (expertise) vs. making it about what “you” think.

Also, don’t try to impress me with technical expertise…I don’t really care how it works.

GM3- How do you create a resonance with the editor and your client?

JK- By placing trust in the editor. Let’s face it…this is a business of relationships before anything else. When choosing Mrs K to execute project, a client is expecting us to make good decisions on their behalf. We take this trust very seriously. As a result, we spend a lot of time selecting our “team”. So, by the time I am in an edit bay, I have “sold” the editor and their capabilities to the client. In other words, they walk into the room already a fan…it’s the editor’s responsibility to keep it that way. Treat them with respect.

GM3- When working with an editor for the first time, what are you looking for in them to see whether there is a long term working relationship worth developing?

JK- Selfless passion and a wicked sense of humor.

GM3- What types of pet peeves do you have in terms of working with editors?

Don’t talk about all the other cool things you have worked on.
Listen first.

GM3- Could you share a little about your process is working with the ad agency? Where did the line cross from your vision and control, to their’s?

JK- It is ALWAYS their vision. My job is to help them execute that vision in the most creative and beautiful ways I can.

GM3- What qualities do you find in the clients you work with regularly? What makes you both click?

JK- Back to this being a business of relationships first. I think it’s really important to work with people you genuinely respect as humans. I am also old enough to not waste time on people who don’t care…passionately…about what they do. If you’re “calling it in” or just looking to make money…don’t call me.

GM3- What are your expectation of the editor and how they handle the project outside of just technical proficiency?

JK- I expect them to be open-minded, truthful…and more than a little talented.

Spot Breakdown: “West Bank” for Sky TV

This is a slight deviation from the ongoing series of Feature Scene Breakdowns that I have neglected for the last six month or so. Being apart of the advertising industry now, I am finding myself much more attentive to the ad work that seems to assault me from every screen I own these days and I thought I should include it in this personal study. One huge upside of being within agency walls is a glorious room full of demo reels from over the years for Directors, Creative Editors, DP’s, FX Houses and even Catering companies (jokes). I have been trying to take advantage of that opportunity to study the work of the  advertising realm masters. It was in one of those reels that I discovered this little gem of a spot from New Zealand for the Sky TV news network.

“West Bank” was released in December of 2009. The agency was DDB, Auckland. The Director was Cole Webley, the Cinematographer was Travis Cline, and the Editor was Kim Bica out of Arcade Edit. For me, the beauty of the spot is in how much editorial had to play in its success, and how invisible that hand is. Invisibility has long been a description of the craft and of the editor’s role; which as of late has been changing with the new, MTV-influenced styles. In many programs, the editorial practice has become much more apparent to the viewer. Rather than seamless cuts that distract you from the fact that they are even happening, the jumpcut has certainly become a star player these days. “West Bank” is a very high energy spot that plays out entirely on a battlefield, and lends itself to a jumpcut style. The artistry is that most of the cuts, although jumpcuts by definition, are masterfully stitched together shots that appear to be continuous.

http://coldpost.tv/wp-content/uploads/2011/07/Kim_Bica_Reel_SkyTV_Editors_Cut_webSM.mov

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1) I am a big fan of starting scenes focused on smaller details and then transitioning to wider shots that reveal the environment we’re in. I am seeing more and more of this approach these days in contrast to the old adage of always beginning with a wide shot and then moving into close shots. Here, we open on a close-up of running feet, with the sound effects cluing us into the battle going on around us. Initially, we don’t know how this character plays into the battle because all we see are civilian running shoes and jeans. It is not till he is fully exposed in the next couple shots that we understand he is a Palestinian guerilla. I love how they chose to start with the foot mid-stride and large in the frame. It instantly draws your eye and then pulls you into the shot as it moves into the run.


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2) Speaking of hidden cuts, I didn’t even catch this one until I started the writing process. I had already watched the spot numerous times and had even gone through it collecting stills, but didn’t snag this one until the actual breakdown began. The motion at the end of the first shot leads perfectly into this one. The feet are falling down in the frame as he jumps, revealing more of the body. When we cut to a shot of his torso in the same position and with the same relative size, even though things have changed a bit in the background, our brains fill in the gap that the camera kept tilting up to his torso. It helps that within 5 frames the talent runs out of frame and the camera has to catch back up to him. These types of cinematographic choices and the handheld style add quite a bit of energy to the entire spot, making it feel like an embedded photographer is capturing this battle. It’s possible that the editor used the same shot following this actor, but then cut out a second or two of the shot after the jump to condense the action. Right after the camera finishes panning back to the actor, we cut again.

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3) The cut point works so nicely because it happens 4 frames after the camera picks him back up and doesn’t allow us to settle in on the character. Just as we see his outfit it cuts to a slightly wider shot where we see him firing his rifle. The sound effects that correspond with him shooting were introduced at the end of the last shot. This overlap of audio is long standing trick to smooth out cuts and give the scene a genuine feel.

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4) We cut to a long shot of the ridge where the Palestinian was firing. We have lost the sound of the individual rifle fire and now hear men yelling and a machine gun off camera. We finally see the target, which is a soldier running across the ridge. The camera quickly starts zooming out and panning to the left, back towards where our Palestinian character was. As it zooms, there is another invisible cut I just picked up on as well. Part way through the whip pan, a cut is made to the next shot which is also mid whip. I never would have caught it if I wasn’t moving frame by frame and notice a shift.

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5) Continuing the whip pan from the last shot, the camera travels past a man with a molotov cocktail and stops on a crouching Palestinian, before reversing direction and returning to the man with the flaming bottle. It is a great example of using the documentary style camera, where the camera seems to search for subject matter rather than just hit preplanned marks. Within two frames of coming back to the molotov, we have another subtle cut.

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6) On frame by frame view this cut doesn’t work as well, there is is even a guy that pops up in the background of the new shot. But I have watched this over and over in realtime with no issues. It is just utter proof that continuity is not as important as we make it out to be most of the time. I can’t say at this stage of my career I would have had the confidence to make this choice as an editor, but I wish I was. The outgoing shot is still panning when the cut is made, the actor is standing in pretty much the same way, the framing is very very close, and as soon as the incoming shot starts the actor moves towards camera and starts his lines. All of these factors distract you from noticing that a cut has happened. Beautiful.

Glen Montgomery Avid Editor

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7) We get our first cutaway, of guerillas firing on the Israeli soldiers. It comes right on the talent’s line “Palestinians protested”.

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8) Returning to the shot on the Palestinian character’s face, he finishes his line then turns and throws the molotov cocktail. Just as he finishes his throw, the camera whips away from him as if the operator is covering himself from the explosion. The third photo below is the last frame before the cut point.



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9) This shot creates a wonderful bridge from the previous to the next; basically tying two different locations together and distracting us from the change. It starts out with a little camera move to the left and a dutch angle that seems to continue the camera movement at the end of the last shot. 4 frames in, an explosion comes from the lower left part of the frame and throws rubble in the opposite direction of the camera move. Just as the cloud of debris lessens, we cut away.

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10) The cut to this shot works similarly to the one from #6, the incoming shot is very similar to the last in terms of angle and the buildings in the background. The camera quickly moves in on the new talent, a different Palestinian guerrilla, who starts talking as soon as the shot begins. The camera finishes moving in close to the man, almost over his shoulder, as if the cameraman is taking cover alongside him. A couple seconds into the line, the camera starts to pan to the right and another hidden cut is made. The third still photo, below, is the last frame in this shot before the cut and you can compare it with the first incoming frame of the next.



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11) About five frames into the pan we cut to a different take of the same camera move that is in about the same spot. The new shot is much less smokey but has more dirt on the lens. Even though the two still-frames look quite different, you don’t really notice it at real time. Makes me really think about all the times I have fretted over minor continuity issues; wasting precious time that could have gone into story development. It does help that there are new characters firing rifles and a zooming, shaky camera to distract us from the cut. After a couple seconds on the 3 Palestinians, the camera pans back into an over-the-shoulder shot of our speaker, hidden behind the wall. The third still below is of the next transition point, mid dissolve.



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2) The transition point here is at about the same stage of the whip pan as the last cut, but this time there is a 4 or 5 frame dissolve blending the two shots together. It is mainly around the gun itself and the luminance of the sky that you can notice the dissolve happening but, as in most of the cuts, you don’t notice it in real time.

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13) This is one of my favorite cuts of the commercial. In the last shot the Palestinian fires two shots and then it seems that a snap zoom occurs, pushing into a closer over the shoulder as he fires again. What actually happens is there’s a cut to a different shot that is in the process of zooming in on the rifle’s perspective and then past the rifle into the background. The fact that the second shot is zooming like that makes it feel more organic to me, as if it was done in camera than a cut to a closer shot. Another element it adds is a quick glimpse of a person scrambling in the background as he is fired upon. It is a small point but I think it adds a human element to a group of shots where the Guerillas are mostly firing off camera or into clouds of smoke and dust. We see again that they are firing at other people by actually seeing those other people, even if just for a second.

Colorado Editor Glen Montgomery

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14) A series of gunshot sound effects leads us into a different scene on the battlefield. They sound very different than the gunshots we heard from the last rifle and the first one overlaps the cut, bridging the two visuals with an audio cue. We see two Israeli soldiers being fired upon. As bullets hit around them, one begins running while the other fires back and the camera moves in on the one running. This movement initiates the cut.

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15) In a low-angle close-up, similar to the first shot of the commercial, we get a quick shot of the soldier’s boots as he is running. It is only about a second long, but adds a gritty quality and keeps with the breakneck pace of the spot.

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16) Jumping ahead a bit in time and space, the running soldier is now closing in on a fellow soldier against a wall as it explodes in front of them. This explosion is going to be the transitionary element to the next scene.

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17) In a new shot, the perspective shifts from third person to the running soldier’s POV. We see the explosion in front of us, debris covering the frame. The camera rocks to the right as it’s hit by the blast and then comes down on some burnt out rubble at the base of the explosion. The sound design helps push this POV with a dull ringing tone that stays over the next 4 shots; the result of the blast on the soldier’s ears.


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18) We get an ultra quick, 7 frame shot of a injured man on the ground being dragged by a fellow soldier. I don’t know if he is supposed to be the guy who was running or if he is just one of the casualties of the explosion, but my take is he’s the runner. This is not one of the more invisible edits but rather a jump in space so I don’t think it’s a continuation of the real time feel that has been established. Instead, I think we are picking up a little later in time, from a different perspective.

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19) Cut to a profile shot of of a running soldier silhouetted against a smoke cloud. In the previous shot the camera was moving in quickly, which cuts well into this one with a lot of motion, and leads well into the next shot, which is a continuation of #18.

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20) Now we have a speed ramp of shot #18, following the running solder to the injured one. I think #18 was a different take than this one in which the editor used a later section of the shot, where this running soldier had already passed the wounded Israeli. This shot starts with the runner further back and plays around 4 times speed (best guess, don’t hold me to this) until he passes the injured man and then the clip ramps down to normal speed. We land in a close up on the injured soldier, who is our next speaking talent. Complimenting the speed effect is a deep, windy sound effect. It is higher pitched during the fast run and then lowers to a rumble as the soldier begins to talk. Conferring with my suitemate, Wayde Samuel, about how to describe it, he theorized that it might be a bass drum hit that was sped up to get the initial wind sound then brought back down to regular speed and possible reversed. Either way it is more proof that sound designers are freaking badasses.


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21) After he says his line “A dozen Palestinians have…” we cut to another location where an Israeli soldier is firing his rifle in an over-the-shoulder shot. It is one of only a few departures from the style of the spot, where we see cutaways from different aspects of the battle. It does seem very fitting that this line of dialogue finishes on the cutaway with “been killed”.

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22) As a follow up to that line, we cut from the soldier to his POV and the Palestinians he is shooting at. We begin to hear another line of dialogue, “while two…”, as the guerillas return fire.

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23) The line is finished by a new speaker, the soldier dragging the injured one; revealed in a new close up. When he is done he leans down and lowers his head; the movement initiating the final cut.

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24) We jump to a medium shot behind the soldiers. It’s the most jarring cut in the program, but purposeful. After all the invisible edits and quick cutting so far, it seems very appropriate that we have a cut that calls a little bit more attention to itself and a long 6 second final shot. Right after the cut the camera quickly moves backwards, letting the soldiers fall off into the background as a series of supers type on and the SKY TV logo comes up.



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I have to say, after spending so much time with this spot I am really looking forward to working on something that lends itself to this type of hidden editing. Usually, shaky cam isn’t something I gravitate to, but it presents the kind of happy accidents that can make for some beautiful stitching. If you think of any other examples of this style, or anything else you think I should check out for that matter, please add to the comments below.

The Human in the Machine Interview #2: Editor Agustin Rexach

The Human in the Machine is a continuing series of interviews with industry professionals focused on the relational aspects of the editorial process. Blog pages and bookshelves everywhere are flooded with technical information on the craft of editing, but there seems to be little out there on the human side of it all. Even though much of our work is technical based, what is at the heart of it all is spending 10-15 hours a day locked in a room, usually with other people, creating stuff. What makes those other people come back to your edit suite instead of walking down the hall to the next one? What keeps those other people from killing you, or what keeps you from killing them? Why do so many editors and directors reference a “psychic relationship” where they instinctively know how the other would proceed with an edit? Some of my questions don’t even pertain to editing alone, but all work that involves relationships and collaboration. I think, especially in school, so much of the curriculum is geared toward the tech side instead of the human side. Unfortunately, I know too many great guys who are wicked machine operators but fall short in the client-relations category. They can soak up tutorials and spit out phenomenal work but you put a client over their shoulder who they have to entertain for the day and they’ll keel over. Even though it doesn’t seem fair, a big part of this industry is not based on raw talent and knowledge but on politics, connections, and people skills. You can either fight this truth or decide to train those muscles with the same intensity that you train your technical skill set. Hopefully each of these interviews give you a better idea of how to approach this human side of the business and how to create the work relationships that keep clients coming back for more.

If you haven’t read it yet, check out the first interview with Director David Smith. In this latest one I got to chat with Editor and friend, Agustin Rexach. I met him through the wonderful world of twitter as @ECedit and his generosity in sharing time and knowledge over the last year or so has been staggering, especially in the support he gave when I made the big move out to Colorado. He is the epitome of the act of paying it forward, and inspires me in that regard. His responses to my questions below are yet another example of how he goes above and beyond; there is so much gold in his perspective on the craft. I hope you enjoy it as much as I did.

Agustin Rexach is a film and video editor straddling the line between the worlds of broadcast commercials and narrative features. Also, he is a bilingual creative editor, shaping both English and Spanish language projects. Here is his description, taken from his website, that does a hell of a better job than any wording I can develop.

I was born in Santurce, Puerto Rico way back in 1971. Since I was a young child, my mother instilled in me a deep love for film. She was always shooting footage with her Super 8 film camera. She had a great eye for composition. I was first exposed to the power of film editing after my older brother divorced his first wife. My mother was very uncomfortable with the whole situation.

One night she threaded all the Super 8 film rolls she had shot and systematically cut out all the footage of my brother’s ex-wife. I remember that night vividly because I was tasked with holding the mini splicer while my mother excised the unwanted pieces of film. I was blown away by the fact that one minute my brother’s ex wife was smiling happily on the screen and the next second she had vanished. I asked my Mom what we were doing. Without skipping a beat she gave me a one word answer: “Rewriting.”

My professional editing career began in 1995 when, after graduating with a Bachelor of Science in Broadcasting and Film from Boston University, I joined the team at Lux Digital Group in San Juan, Puerto Rico. I spent two great years there. I got the opportunity to cut television commercials for some of the country’s leading ad agencies.

In 1997 I moved to Miami, Florida where I continued my editing career at BVI (now New Art Miami). I spent three years at BVI before deciding to become a freelance editor. It was during this time that I made inroads into the Florida independent film community. In 2000, I cut my first independent feature and ever since then, I have combined long format projects with television commercial work.

After eight years in Miami, I was offered a job at 1080 in San Antonio, Texas. I accepted the position of creative editor and worked with the company from 2004 to February, 2010.

Currently, Agustin is working as an in house editor at Davis Elen Advertising in Los Angeles, California while continuing to pursue feature length projects on a freelance basis.

After soaking up his interview, head over to his site Editorially Correct to check out the plethora of spots and feature examples posted there. With all that said, please enjoy my back and forth with Agustin Rexach.

 

GM3 – What qualities do you find in the clients you work with regularly? What makes you both click?

AR – A passion for communicating their ideas. I love passionate people because I am one myself. I gravitate to clients who are well rounded people. We spend a lot of time in the cutting room and it’s good to have things to talk about besides the nuts and bolts of a project. My clients and I talk about the news, politics, movies, books, art and (lately) kids. Being a parent has made me a better human being and editor, no question about it. In a way, it’s made me get over myself. I laugh a lot more. I know it sounds like a cliche, but the time I spend with my son allows me to be a kid again. I feel I’m more open to the wonders of small things.

GM3 – When working with a client for the first time how do you go about fostering a good working relationship with them, how do you approach that fresh interaction and make them feel safe with you?

AR – I love editing and my clients pick up on that. To me, editing is where it’s at. It is not a steppingstone to directing or other industry careers. I want to be an editor, period. It’s important to me that they feel that I’m not going to be phoning their project in. Also, especially if I’m working with a director, it’s important that they know that I’m not there to direct their project from the editor’s chair. Having spent some time on the production side I know all about the pressures they have and I know how difficult it is for them to acquire the footage that I will be cutting. I respect that immensely and I let them know in so many words. I think the most important thing to do on my first session with a client is listen. I listen to what they want to accomplish and if they have any doubts or problems with the material. I try to not come on too strong with my opinions at the beginning. I think it’s a good idea to get started with their initial input and let the material dictate if and when I need to make a suggestion. That approach makes the client feel at ease. As soon as they understand that you are there to HELP and not to IMPOSE your will, their confidence level increases and they feel like they can let their guard down. I also invite my clients to sit next to me. I somehow want to break through that “you sit on the couch, and I sit up front and if you want anything, speak up” barrier. A lot of new clients are intimidated by technology and let’s face it, high-end cutting rooms are, more often than not, designed to look like space ship cockpits. So in a lot of instances, the very room we work in can send that off putting message that a client should not get too close. I want them to get close because right away, it makes the client feel like an active participant in the process.

GM3 – How do you “sell” a cut? What are your methods for communicating your intent or purpose of an editorial decision?

AR – I offer multiple versions of a cut. I believe in involving the clients in the process. What I do is sit them down and take them through the multiple versions (usually 3 to 5 different cuts). I’ll have my favorite or my recommended cut, of course, and I’ll tell them that somewhere in there, they’ll see my recommended cut, but I won’t tell them which one. This is a great way to break the ice and open the conversation. I also start with the weakest cuts first and progress to the more refined ones. I believe this serves two purposes: the clients see that I put work into refining the cut, but also those first cuts can have some very interesting choices. My first cuts are very instinctual, I try not to over think things too much and that can produce some interesting results that can be brought back into the latter, more refined cuts. It can also produce absolute shit, but that’s the process.

GM3 – What should an editor know about the director/client and his personality that would help the working relationship?

AR – I think at the end of the day, everyone wants to be listened to and be taken into account. I think the thing to remember is that every client is usually beholden to another, bigger client. They are carrying all that pressure and responsibility into my cutting room and it’s up to me to create an environment where the client feels they have an ally. I love the service aspect of what I do. Whether it’s getting someone a cup of coffee or cutting their feature film, it’s all driven by my desire to please and make people happy. I think it takes a very distinct personality to be an editor. We are the bass players of the filmmaking process. Our position is not flashy or glamorous, but if we don’t do our job right, the piece will have no funk, swagger or attitude. If we do our job right, nobody notices, but if we screw it up, everyone will notice.

GM3 – How do you combat the “button-pusher” syndrome where a client is micromanaging every aspect of the edit and not incorporating you as a collaborator?

AR – This is a service industry. If a client wants to treat me as a button pusher, there’s very little I can do about it. I will do more damage to the relationship if I try to impose my will on them. At the end of the day, it’s their way of working and I am successfully serving them by assuming that role. Anything that keeps the session moving along is a positive. Usually what happens is that these type of clients will hit a wall sooner or later and get stuck. When that happens, I’m there to get them unstuck. That usually puts an end to the micromanaging aspect of things. But, again, this is a business of relationships and relationships develop over time. We are too much of a microwave society. We want everything now, but relationships need the benefit of time and repetition so that they can develop. Trust has to be earned.

GM3 – In managing a trouble client where the relationship has gone wrong, what types of things can you do to right the ship and bring a positive nature back to the relationship instead of just weathering the storm?

AR – Let the Wookie win. Always. If things get really bad I just try to keep my cool and get through the session. Deliver their product and listen to what they want and give it to them. I’ve also learned to prevent situations like this by not taking things personal, even if afterwards I need a week to vent and decompress. I’ve learned that this business has a lot of hidden agendas that sometimes I am not privy to. Sometimes clients are resistant to work with me for reasons of their own. That’s okay, you are not going to please everyone. I would rather walk away from a job that does not feel right. The sad part is when they use you as a scapegoat for their own agendas. One ad agency creative would go around the agency saying that I was not creative enough and did not contribute anything during a session. Turns out he had a big campaign coming up and wanted his sister to edit it. How can you compete with that? I only wish he had had the maturity and character to stand up to his producers and tell the truth. Why play with my reputation? But at the end of the day, you accumulate enough goodwill in the industry that comments like that are not as harmful, but it sure pissed me off at the time. If a client’s mind is made up from the beginning, let them have their way.

GM3 – How do separate your edit suite and sessions from all the other ones out here? How do you keep the clients coming back to you and your edit experience?

AR – It’s important to be technically proficient. You have to deliver an end result that’s not only creatively satisfying, but technically sound. The world’s most brilliant edit is useless if it cannot be successfully delivered to its final (and these days many) format(s). Having said that, I try to concentrate on the human experience of editing. The latest gadgets and software packages are useless if people can’t stand being around you. People come for the technology and technical savvy, but they stay for the human experience.

GM3 – How do you manage a session where you have multiple clients in the suite and the decision by committee syndrome is kicking in?

AR – I try not to add to the confusion. When you have situations like this it’s usually a battle of egos. I try not to add my own to the mix. In my experience, when things get heated like this, clients forget to even ask the editor what they think. If I see that we’ve reached an impasse, I will very gently suggest a compromise and show them. As quickly as you can, move the situation away from just talking about it to seeing the alternatives on the screen. This will get the clients into a proactive stance rather than a defensive one. Once again, the power of different versions comes in very handy. I try to send them away with more than one alternative and have them find a common ground. The cutting room should be a neutral ground for these types of situations. The only time I really put my foot down (and I tell them so) is when I see them making decisions that will damage their product from a technical standpoint. Case in point, with the transition to HD, a lot of clients don’t understand title safe, especially 4:3 Center Cut safe. I understand their frustration as it limits their design choices, but there’s nothing to be done about it. If my broadcast specs call for graphics to be center cut safe, that’s that. I remind them that their graphics will be cut off and that’s why I’m putting my foot down. In most cases they appreciate that you are looking out for them, even if you are making their lives more difficult. At the end of the day, if those graphics get cut off on broadcast, you will be getting that angry call, not the art director, so that’s a battle you cannot lose.

GM3 – When in a session where decisions are being split between director, producers, and agency creatives or studio execs, who are you looking to as the lead, how do you please each individually while pleasing the whole?

AR – In advertising I’ve found out through experience that creative is king. I usually take my cues from the creatives but with a healthy dose of the producer mixed in. By that I mean keep your agency producer informed of everything that’s going on. If there is something to be resolved, let them resolve it. I don’t think it’s an editor’s job to get in the way of how an Agency does business (and, yes, this applies even if you work as an in house editor). It is your job to execute and deliver for your clients, that’s it. Beyond that it’s like telling a stranger how to raise their kids. It’s just not a good idea. Again, advertising is fascinating that way: agencies bring these incredible filmmakers to shoot their content, but at the end of the day, every piece has an objective. More often than not, the director’s wishes do not gel with the needs of the ad agency or their client. Director’s cuts are usually more concerned with the filmmaking prowess of the piece (as it should be, since it was that filmmaking prowess that got them the job in the first place) rather than the advertising needs of the client. Again, I think that a healthy mix of both visions is in order. The director brings invaluable insight into how something should be cut, but at the same time when you combine it with the needs of your client it produces a more balanced piece. A lot of times it’s not as interesting from a filmmaking standpoint but it is successful as what it was intended to be: advertising.

Once again, versioning is key. I please the agency, but I always try to make time for directors. Even if it means staying late, I’ll try to give directors their due and find time for their cuts. I had been working on this campaign for a few days with the Agency when the Producer tells me that the director wants to drop by and work on his cuts. The thing was that the director could only make it at 7PM that night. I had the choice to say no and go home, but I opted to stay as I often do. The director came and we worked until 1AM. We had a great time, as he is a terrific person, but he also appreciated the time and effort I put in for his sake. Last year when my family and I relocated to Los Angeles, this person was, and still is, a huge part of helping me with that transition. He has always put in a good word for me and has been very supportive. Now we are gearing up for his first feature. None of this would have happened if I had opted to go home that night. Once again, this is a business of relationships.

My experience with indie features has been more unified as I usually work with directors who are also producers. The big advantage of features is you have the benefit of time. Since the post schedule is not as compressed as those on advertising, clients have more time to assimilate and get used to ideas. It’s not the same to digest a cut over a period of months than it is to digest it in a few days or even hours. So on features and docs, this process seems to be less violent.

GM3 – One of the things I really admire about you is the fact that you juggle short form advertising projects with long form narrative work. When you move between these different styles, are there any aspects of the way you work that you have to change in terms of the collaborate nature? From your perspective as a creative editor what are the biggest differences between the ad work and the narrative work?

AR – There really isn’t much difference. I try to work with people who understand collaboration so it’s not very different. A lot of times in long form work, the filmmaker feels a lot more pressure to lock the big picture. So, from the get go, they are very open to what I bring to the table. It’s worth noting that most of my long form work up to this point have been projects that have developed from relationships in my advertising work. So, a lot of the directors and producers I work with in long form already know me and what I’m about.

From a creative standpoint, I find that in long form work I feel less pressure to make a cut. The nature of spots demand you tell a story in a specific amount of time so you have make cuts in the service of time compression. In features and docs, you can let things happen because time is not so much a factor. I guess an interesting way to look at it is that features are about when not to cut, which has become my overall philosophy lately. Whether I’m cutting a feature or a commercial, I’m trying to get out of the way and let the great things just happen. God forbid I cut prematurely.

Hanes makes me fear children, even more

This is a downright hilarious new commercial from Hanes. It seems Cronenberg’s Brood wants us to use recycled goods.

Heineken Opens Doors

I saw the 30 second cut of this the other morning in the gym and totally fell for it. Not only has the song haunted me since I heard it but the 1:30 cut has so much more detail. It is quirky as hell and has some great scene transitions. I want to be this guy.

The Human in the Machine Interview #1: Director David Smith

I’m starting a new series of interviews with industry professionals to really focus on the relational aspects of the editorial process. Blog posts and bookshelves everywhere are flooded with technical information on the craft of editing, but there seems to be little out there on the human side of it all. Even though we hit all these keyboard shortcuts and plan out intricate workflows, what is at the heart of it all is spending 10-15 hours a day locked in a room, usually with other people, creating stuff. What makes those other people come back to your edit suite instead of walking down the hall to the next one? What keeps those other people from killing you, or what keeps you from killing them? Why do so many editors and directions reference a “psychic relationship” where they instinctively know how the other would proceed with an edit? Some of my questions don’t even pertain to editing alone, but all work that involves relationships and collaboration. I think, especially in school, so much of the curriculum is geared toward the tech side instead of the human side. Unfortunately, I know too many great guys who are wicked machine operators but fall short in the client-relations category. They can soak up intense tutorials and spit out phenomenal work but you put a client over their shoulder who they have to entertain for the day and they’ll keel over. As much as it doesn’t seem fair, a big part of this industry is not based on raw talent and knowledge but on politics, connections, and people skills. You can either fight this truth or decide to train those muscles with the same intensity that you train your technical skill set. Hopefully each of these interviews give you a better idea of how to approach this human side of the business and how to create work relationships that keep clients coming back for more. Some of the interviews will be with editors but I really wanted to reach out to the folks who deal with the editor, the Directors, Producers, Creatives, etc. I think these people can offer a deeper insight into why they work with certain editors and how our relationship with them can be strengthened.

 

To be the inaugural guinea pig for this series, I went to a man who has been a guinea pig on a lot of the content I have created. I feel for him because he had to sit through a lion’s share of the horrendous student films I made while attending Xavier University. He was the head of the electronic media production program and taught the Directing, Lighting, and Cinematography courses. Through all of it, he was always a supporter of us student, no matter what trouble we were getting into. He would correct us on our techniques and aesthetics, but would never keep us from taking risks or thinking big. When we got enthusiastic he would get enthusiastic, and he was always willing to share from his wealth of knowledge. So here goes, an interview with my teacher, David Smith.

 

 

DAVID L. SMITH is Professor Emeritus of Communication Arts at Xavier University in Cincinnati, Ohio. Since joining the faculty in 1981 he served as director of the Television Center, which was both a teaching and production facility. As a scholar Mr. Smith integrates a background in art, applied technology, and social anthropology in an ongoing quest to balance the traditional media with a more positive and socially responsible orientation. He has written the textbook Video Communication: Structuring Content for Maximum Program Effectiveness.

 

 

 

Prior to his appointment at Xavier he was employed by:

 

Eastman Kodak Company: (Color Technician)

K&S Films Inc., Cincinnati, OH: (Cinematographer)

Scripps-Howard Broadcasting (WCPO-TV), Cincinnati, OH: (Director-Cinematographer-Editor)

J&R Films Inc,. Cincinnati, OH: (Writer-Producer-Director-Cinematographer-Editor)

Taft Broadcasting (WKRC-TV) Cincinnati, OH: (Writer-Producer-Director-Cinematographer-Editor)

David Smith Productions, Cincinnati, OH: (Producer-Director-Cinematographer-Editor)

WNEO/WEAO (PBS) in Kent, Ohio: (Production Manager)

 

 

Mr. Smith has exhibited and published still photography, primarily black & white images, as part of a lifelong aesthetic-contemplative quest. He has self-published a series of coffee-table photography books including: Reverence For Light, Wisdom Of The Spheres, Auto Reflections: The Intersection of Form, Light and Color, Milestones, and Patterns.

His black & white photographs can be viewed at: http://www.davidlsmithcontemplativephotography.com/

His color photographs can be viewed at: http://www.davidlsmithcolorphotography.com/

Mr. Smith just finished his latest book, Television That Matters: A guide for writers and producers, with the intent to inspire tomorrow’s program creators and producers to move in the direction of Television That Matters, as opposed to television designed just to maximize eyeballs for advertisers.

 

 

GM3- Based on your time spend locked in a room with an editor what qualities created the best relationships. How about the worst?

 

DS- The best relationships, and therefore experiences, were those where there was an established mutual respect going in. As an editor I enjoyed working with directors who invited creative suggestions, but at the same time respected the director’s final call. As director, I enjoyed working with editors who, as my request, would offer creative options and display them when he/she could, individuals who left their egos at the door. The best working relationships were those where both editor and director had the same goals- to produce the best possible piece or program. Always, it was the outcome that mattered most. How we got to it was always- and enjoyably- a creative collaboration. Going in, we assumed that the other person was highly creative and competent. Also, I will always remember and appreciate working in post houses where the staff was friendly, where the environment was relaxed and elegant, and where snacks & soft beverages, often food, was offered and complimentary. Comfortable, non-stressful environments were high on my list of criteria in choosing post houses.

The worst relationships were the opposite, usually occurring when one or both parties had egos to defend. My worst of all time agency experience was when I was a hired DP-editor for a series of 30 and 60 second spots where the agency flew in “a top-notch L.A. producer-director”. Turned out, the guy was a jerk: lots of attitude and little substance. Or creativity. My team and I worked with -for- him over the course of a week. Suffice to say, this man had serious ego problems. He told me up front he didn’t want any suggestions, ideas, or recommendations from me or the crew. He wanted what he wanted and instantly, without question. And what he wanted was crap- pretty pictures, but little to no communication value! At the time I wondered if he knew the difference between a fade and a dissolve. His belligerent, egotistic attitude made every day an agony. He took the client to two-hour lunches every day and paid the bill while my staff and I were required to brown-bag it and eat across from the editing bench. We shot on film.

 

 

GM3 -Looking back now, do you think there was any way you could have created a positive relationship out of the situation? Or was it a lost cause?

 

DS- We were paid to do a job and we did it. It would have been unprofessional for us to quit. And there was nothing we could have done to change the man’s personality or the climate he created. Considering work relationships- ethics, integrity, and attitude are as important to me as competency and creativity. All are essential. After that situation I never again went on a “blind date” with a PD. And I never again worked for or with someone I didn’t respect. Life is too short. And the outcome suffers.

 

GM3- Since much of your storytelling perspective comes from a visual background, being a photographer and DP, did you find it was harder to communicate with the editor than the camera department? I guess what I am getting at is whether the editor’s lack of camera background/terminology created a barrier for your communication in the edit bay.

 

DS- Absolutely! The more the editor knew about camera, lighting, sound, and music the better we could collaborate. We spoke the same language, didn’t have to stop and explain things. Ultimately, the challenge is TO COMMUNICATE to viewers. The more the DP and editor are in sync with the process, the better equipped they are to communicate and create. My personal opinion is that the best editors are those who are also accomplished DP’s. And likewise, the best DP’s are those who’ve spent a lot of time over a hot editing console, taking direction from others. Nothing builds competency like experience. And experience is best gained in situations where there is mutual respect and easy collaboration toward a commonly perceived goal: QUALITY and EFFECTIVE COMMUNICATION! Amen.

 

GM3- I know you worked for a while within the advertising industry, could you give me a little bit of your background at that time and share a little about how the process was working with the ad agency? Where did the line cross from your vision and control, to theirs?

 

DS- It’s been a long time since I worked with ad agencies- 60’s & 70’s. Back then much agency work was spontaneous: I’d meet with the producer at 8am on location. We’d go over a rough script that the client approved, but even more important was what the spot had to communicate. With that in mind, she’d likely say, “Any ideas?” And we’d proceed from there. Working for a TV station and then independently, everything I produced was local. Nuts & bolts stuff. Jewelry, automobiles, department store sales, restaurants, insurance companies, beverages, fashion, beer, carpet cleaning. Whatever the product, we’d go to the location and improvise through a meeting of minds (producer and myself). There were no assistants. I did everything. For instance when, for a department store spot I got handed a stack of sheets, pillows and pillowcases, the producer said, “Make it look good, I can’t be with you today”. So I made a call to a woman who wanted to do some modeling and met her at a location where there happened to be daffodils. We shot sheets blowing in the wind, backlit with clouds, some in slow motion, close-ups of the woman sinking her head into the pillows with golden sunlight on her hair…and so on. We shot the spot in one day, completed the editing the next, and it aired two days later to promote the department store’s sale.

Fast forward five years and scripts were tight. All of a sudden there were three nervous and overly enthusiastic agency people on every location, all wanting to have their say- while I (as DP) waited to be told what to shoot. And how. Fast forward another three years and now, instead of meeting on location, we met at the post house where footage from three photographers had been gathered to produce a spot that featured- you guessed it- 80% graphics and special effects. I moved away from agency work when the trend to a heavy reliance of graphics and effects was becoming the mainstay of TV commercials. Over the years I produced 500+ local TV commercials. I worked with agency people who were creative and hard working. People I respected. I also worked with people who didn’t know the difference between a C-stand and a light stand, a gobo and a reflector. I worked for over a year with a closet alcoholic and that was no fun at all, trying to ignore his obvious symptoms. People are people.

Overall, my experience with agency people was that they where high on creative activity, soft on communicating. They knew how to attract the viewer’s attention, but not how to communicate. Too often there was little to no understanding of the dynamics of communication- how to effectively convey a message or feeling to a television audience. Bells & whistles, sensational images, keep it moving, fast cuts, blow stuff up, make it sexy or cute. Startle the audience. Transition effects. Not much has changed in that regard.

Regarding control: In my day control was shared between the agency producer and me, the DP. It was a back & forth process of deciding what to shoot and how to edit (often in spite of poorly constructed scripts or no script at all) based on a commonly held vision of what the spot had to say. Content was king. Different people then, as now, have vastly different opinions and styles. Naturally. But most of the agency producers I worked with favored the hard-sell approach: loud, fast-talking, driving music. Hype. I favored the soft approach, especially telling stories and using cleverness and twists, presentations that touched an emotional cord. Our humanity. Universal human experiences.

Producers, directors, shooters, and editors are all looking for opportunities to exercise and develop their creative capabilities. Those who are looking to demonstrate those abilities are the ones I found difficult to work with. They didn’t have their “eye on the ball” so to speak. When we’re so concerned about how we’ll look to the boss, the client, or colleague- or the “impact” of the spot- it’s easy to forget that the purpose of the collaboration is effective communication- the conveyance of thoughts or feelings. Often both.

If I were working with agencies today, I’d be very discerning about which individual(s) champion effective communication and try as much as possible to work with them. Also, given the ease of working with post technologies, if I were an editor I’d produce my own version of the spots I was working on, after hours when no one else is around, and decide later whether or not to show it to someone. Whether or not anyone sees it, I will have gained invaluable creative experience and possible made a contribution to my demo reel.

What makes the workplace enjoyable and enriching for me, is working with people who are on the same wavelength. Chemistry. In my experience, team or partnered resonance produces the best results for the client (or agency), and the most satisfying work experience whatever the role.

 

GM3- What should an editor know about the director and his personality that would help the work relationship?

 

DS- Besides professional competence, is there resonance between them? Again, chemistry. Does he or she think and behave- in and outside the office and editing suite- in ways that you respect. An effective colleague is not one who is as competent and creative as me- more or less so. It’s the person who brings to the table skills that I lack and vice versa, along with qualities of personality and character that I respect. Complimentarity, mutual respect and chemistry.

 

 

 

GM3- Do you have any additional advice for those starting their first professional job or beginning to move up to their 2nd or 3rd? This can be from the relationship standpoint or from any other aspect you think is important to focus on.

 

DS- Qualities of character: ethics, integrity, honesty, can-do attitude are essential for day-to-day interactions. Next: Follow the money! Gain a clear and precise understanding of where and how the organization derives its revenues. Then, slowly but surely position yourself so that you become a major contributor to the bottom line. As you are seeing, MONEY drives the business. The more you contribute to the bottom line the more valuable you become. Easy to say, not so easy to do.

After you’ve learned about the company’s revenue stream(s), latch onto it and take ownership, at first unofficially by producing/editing/playing with the client’s needs after hours and on the weekends. If you can. PLAY with their audio & video. Don’t use the client’s script. DO make the client’s most desirable outcome(s) your outcomes. Edit for that. I know a guy who asked his boss’ permission to come in and use the client’s materials to PRACTICE OR BUILD his editing skills on their most expensive graphics computer. I can’t report the outcome other than he told my class that he got permission, had fun and learned a lot about the computer. Managers respect that kind of initiative. And if they like what you’ve done, they may show it to the client. At least, they will know that you’re “a player,” someone who has a genuine desire (“passion” is an even better word) to do good work and help the company succeed. Also, don’t be shy about sharing your dream with managers and owners as long as it’s something they can help you realize. My experience has been that people in this business love to help people when they can.

One last thing: After you’ve gotten to know the business and you’re taking ownership, think about additional ways it can improve or generate new revenues. When you come up with a good idea, write a one page submission entitled: “What if…” Don’t tell anyone about it. Don’t talk about it or discuss it with anyone. Send it to the top dog (the person who makes final decisions) in a hand-written envelope with a cover letter that says: “I’ve been chewing on an idea for weeks now, and I thought I’d pass it by you to see if it makes sense….” Here too, you will have gained that person’s respect. And now he or she begins to see you in a new light.” Hmmm. Glen’s not just an editor, he’s an idea guy. He’s our kind of people. We need to involve him in some of our meetings.”

 

 

 

GM3- I know you have a story about possibly working with Orson Wells, do you mind sharing some of it?

 

DS- I was in the studio, supervising a group of students in “round-robin” exercise where each student put on the headset and sat at the control room console to direct a five-minute interview with three cameras. Someone called my name from the back room. “Dave! There’s a call for you. It sounds important.” I took the call. “David Smith?””Yes” “This is… I’m calling for Orson Welles. He reviewed your script and he wants to do it.”

I’d put together a team of thirty international scholars to collaborate on the development of a script for a PBS program on the life and thought of Jesuit paleontologist and philosopher, Pierre Teilhard de Chardin (whose writings I’d studied for about ten years). I was awarded a $10,000 grant from the National Endowment for the Humanities to write the script. I didn’t get to talk to Orson Welles in person, but his agent reported in that telephone call that he was “so impressed” with the script and was “so honored to do the narration” that he would do it for no cost. (I’d allocated $5000. for him). The rest of the conversation amounted to details regarding the recording of the narration in his home studio. Due to his schedule, he wouldn’t be available for at least a month. He died while I was in the process of submitting the production proposal. Three other principals died while we waited to hear from the NEH. They denied our request for $300,000 but urged us to resubmit with some recommended modifications. The advisory board and I were not comfortable with their recommendations and their submission cycle was an entire year, so the project died.


A Beautiful Reversal by Amnesty International

I am just floored by this video.

Scene Breakdown: Mad Men “Maidenform”

So I diverted from my plan a little with this post. In the last entry, I proposed that I would continue with the feature film breakdowns for a while before going to other mediums; but I lied. This week I was deep into a marathon of the second season of the exquisite AMC show, Mad Men, when one of the episodes jumped out as an excellent candidate for a breakdown. This breakdown is quite different as well, in that it looks at the opening and closing scenes of the episode. The beginning is a great little montage that really sets up the first dialogue scene perfectly and the ending is a beautiful capstone to all the story points covered in the episode. Even though they don’t directly reference each other I had to include both of them in this breakdown. Both scenes have my favorite characteristics of good storytelling; they draw you in and they stay with you after they have passed. Most of my analysis is from a film editorial perspective but there will certainly be comments that deal more with directing and the other disciplines. First, I have to give credit where credit is due.

Mad Men is a dramatic series created and produced by Matthew Weiner; following the inner workings of an ad agency set in the 1960’s. It premiered on July 19, 2007 on the AMC cable channel and has since cleaned up on the awards circuit, garnering numerous Emmy and Golden Globe awards. The episode I chose to look at is “Maidenform”. The Director of the episode was Phil Abraham, the Editor was Cindy Mollo, and the Cinematographer was Chris Manley. The first scene begins at the 37-second mark and is 1-minute long. The final scene begins at the 45-minute, 35-second mark and is 1-minute, 40-seconds long. As in previous posts, for a couple examples I used multiple screenshots over the length of one shot to show varying action and camera moves.

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1) To begin we cut from black. The song “The Infanta” by the The Decemerists starts playing instantly, also cutting on rather than fading in. The opening line in the song we hear is, “Here she comes”, then the guitar and drums slam in. It is quite appropriate to this montage, which involves the 3 main female characters in the show and serves the study in female strength that this episode deals with. From black, we are in a shot tracking to the left while also panning right to left. We move along a bed in a medium shot; 2-frames in, a woman’s arms and back appear. She is just finishing up putting on her undergarments.

Glen Montgomery Video Editor Denver Colorado

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2) The frame moves up, showing the back of her head, and then to reveal a medium shot of her reflection in the mirror she is looking at. The camera stops panning and moves slowly in on the image as the camera switches focus to the reflection. It is Betty Draper, wife of the show’s main character, Don Draper.

Glen Montgomery Video Editor Denver Colorado

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3) While still moving towards the mirror, the camera begins panning to the right and shifts focus to the actual Betty Draper, resulting in a medium close up of her profile. The camera continues to move around her, revealing more of her face as she evaluates herself. The camera move does all of the cutting for us and is actually 3-shots in 1. We started on her back, then saw her face in the mirror, then finished in shot of her actual face. In addition, the shot’s design is amazingly constructed in how it moves our eye across the frame. Initially, we watch the left side as her back comes in and follow it to the right as it moves past. Our eyes then flick to the left once her reflection comes into view. As the camera finally goes to her profile shot, we move back to the right side of the screen. It adds even more interest to this 16-second long shot that doesn’t feel even close to that long.

Glen Montgomery Video Editor Denver Colorado

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4) Just as Betty begins a big inhale, the picture starts to dissolve. At the same moment the dissolve begins, there is a long cymbal crash in the music that goes smashingly with the transition. This is a 40-frame dissolve and is excellently composed. If you notice, Betty is on the right side of the frame while the image of the incoming character is on the left side of the frame. The incoming shot is tilting up across another woman’s dresser.

Glen Montgomery Video Editor Denver Colorado

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5) Now fully dissolved into the new shot, we finish tilting up in a medium over the shoulder shot of Joan Holloway’s mirror reflection. She pulls an undershirt over her head, gives herself a final look, and turns away from the mirror.

Glen Montgomery Video Editor Denver Colorado

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6) Joan turns and leaves the left side of the frame. The camera follows her reflection on the right and pushes into a new medium shot.

Glen Montgomery Video Editor Denver Colorado

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7) Joan, now on the left side of frame, reaches down to the bed and, as she picks up a hangar, we begin to dissolve again. This is another 40-frame dissolve, but this time the outgoing image is on the alternate side of the frame.

Glen Montgomery Video Editor Denver Colorado

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8) We are now in another tracking shot of a bed, with the camera panning left again. A third woman’s back appears in medium close up, also in her underwear. Getting a connection, yet? This woman is sitting on her bed and putting on stockings. The camera pans left until it settles on her outstretched leg, then stays on the leg as camera continues tracking to reveal more of her body in profile.

Glen Montgomery Video Editor Denver Colorado

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9) The woman stands up to finish pulling up her pantyhose, which the camera catches as it pans back to her waist after she lowered he legs. As in the last 2 shots, much of what would be expressed by cutting between various shots of the setting is done through very well crafted camera moves. The editing in this is knowing when to start and stop showing these magnificent shots, and making them creep through each other with impeccably timed dissolves. You could have had cuts between these 3 shots, but the dissolves truly compliment the ever-moving camera. Cuts would have brought too much attention to the changing direction of the moves while the dissolves let them flow into each other.

Glen Montgomery Video Editor Denver Colorado

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10) The camera continues to move, this time tilting up to reveal the face of our third main female character, Peggy Olson. At the same time the camera finishes its tilt, it also finishes tracking; and is now still for the first time so far. Peggy then begins walking left and out of frame.

Glen Montgomery Video Editor Denver Colorado

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11) Just as she starts walking, a final dissolve begins along with another long cymbal crash in the music. I may be seeing too much in these cymbal crashes, but they seem so perfectly placed I have to think they are there by design. The incoming image is a solid dark color and as we progress through yet another 40-frame dissolve, Peggy clears the frame and we realize it is an office desk.

Glen Montgomery Video Editor Denver Colorado

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12) Just as the dissolve finishes a magazine slaps down on the desk for us to read. It is an advertisement for women’s bras. What a great lead up from this beautiful opener of women getting dressed. Just as the magazine comes to rest a beautiful audio cut goes with it. The music instantly vanishes as we hear a sound effect of paper slamming down and the violent ringing of office telephones. The shot hold for 3 seconds so were can read the ad’s copy, “I dreamed I stopped them in their tracks in my maidenform bra”. Well that edit decision stopped us in our tracks, for sure. After getting sucked into this slow, dreamy montage, we crash into the developing story at the ad agency with a quick movement and jarring audio transition. By dissolving from the last shot of Peggy into this mysterious desk shot, it is never given away that we have now moved out of the homes and into the office. Simply spectacular, and exactly why I had to include this scene with the breakdown to follow.

Glen Montgomery Film Editor Denver Colorado

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So that was the opening scene. One where the editing took somewhat of a back seat to the direction and cinematography; but as always, still essential to the complete artistry of the scene. First we see the product being used in the home then quickly go to the other side of the coin in the office dealing with the product’s advertising. All the while building on the issues of those strong female characters using these products.

Now, the second part of this breakdown is the final scene involving the main male character, Don Draper. This episode has 2 main themes. For the females, it is one of empowerment in a very male oriented world. For the men, it is infidelity. 2 of the main male characters have flings in the episode. Don has been doing it throughout the series, but in this episode, his lover brings up in bed the fact that he has a reputation for it amongst a lot of women in town. He reacts poorly to it; I think for the first time realizing how much of a habitual cheater he is. I could go on and on trying to analyze this, but that’s not why we are here. Hopefully that is enough background to understand the weight of this final scene.

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13) I’ll start with the medium wide shot leading into the scene. Don has just gotten out of bed and is walking towards the bathroom.

Glen Montgomery Film Editor Denver Colorado

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14) We have a jump cut into the bathroom where he is currently applying shaving cream to his face. It is a slight jump in time and space, but gives some separation from the scene that came before. A quick movement of the brush in his hand initiates the following cut.

Glen Montgomery Film Editor Denver Colorado

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15) We cut to a wide shot from a low angle behind Don. I wouldn’t say it was a matched action cut because I don’t think he was about to lower his arm in the previous shot, but the quick hand motion leads nicely into this one where he brings his hand down from his face. After a second, his daughter walks into frame from behind the camera and moves towards the toilet. Just before the cut, there are a couple frames where she begins to turn to sit down on the toilet.

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16) In a medium shot, the daughter finishes sitting down and says, “Hey Daddy”. I would say this cut was much more of a matched action cut than the last cut I discussed; they certainly left out some frames on either side of the cut to speed up the daughter’s turn, and it works nicely. The camera height is closer to Don’s height than the daughter’s, as are most of the shots in this scene other than the low angle wide shot, so we know this scene is more about his perspective than anything.

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17) Back in his original medium close up, Don looks in her direction, acknowledging her presence, then turns back to the mirror and say, “Hey You”. The shot continues in silence, save for some brushing and clinking sound effects, for another 3 seconds as he finishes applying cream and reaches down to the sink.

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18) We get a quick cutaway to the daughter staring up at her father and smiling. My thought is that this is just a patch to cover a cut between two different takes.

Glen Montgomery Film Editor Denver Colorado

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19) Returning to Don’s medium close up, he begins shaving. We overhear the daughter say, “I’m not going to talk. I don’t want you to cut yourself.” As she finishes the line, he turns his head to look down at her. Halfway into the turn we cut.

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20) We get about 2 seconds of the daughter just looking up and smiling. At this point the light sound of birds chirping starts up, which will continue into the following shot.

Glen Montgomery Film Editor Denver Colorado

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21) In a new medium close up from more of the girl’s angle of view, we see Don look back at her lovingly. After a moment he turns back to the mirror with a smile. The sound of birds has increased quite a bit in this shot. This shot is very different in angle and composition from the ones we have seen repeated so far, so it stand out from the pack and makes us pay more attention to what’s following.

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22) We are back in the original medium close up after a matched action cut based on the movement of Don’s face and his lifting of the razor. This camera is already starting to push in when we cut to it, and moves in slowly throughout the shot. After a second the bird chirping sound effects fade away and we hear more of the scrape of the razor on his cheek. Don gives himself a more serious look, and as he slows and then stops shaving, a low, humming, rumbling sound fades in. I believe it comes from the musical instrument, the didjeridu, but not sure.

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23) As the sound swells, the camera keeps pushing closer and Don stares disgustingly at himself. He quickly looks down and the musical tone cuts out, replaced with the squeak of the faucet being turned and water flowing. There are so many hints within these last 2 shots to the importance of this moment to the character. The camera change utilized in the edit to bring our attention to this shot, the new camera movement within this shot, the quick change in acting, and the changes in sound design all wrapped together to empower this story point. This is the moment where a philandering husband may have just seen himself for who he really was. Wonderfully done.

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24) We cut back to the daughter’s medium shot. She now has a concerned look on her face as she asks, “Are you okay, Daddy?” There is a second of pause after her line before we cut back to him where all we hear is the loud flow of water.

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25) The camera has stopped moving now and we see Don’s face in this new close up in the mirror. He is still looking down, dazed, and after a long beat, tells his daughter that she should leave him alone. He takes a long pronounced swallow just before the cut.

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26) The daughter immediately looks away, dejected, and gets up to leave. Just as she is about to leave frame, we hear the squeak of the faucet again, the water stops, and we cut.

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27) In the first frame of the close up again, Don is looking himself in the eye with a toweled half raised to his face. He never breaks eye contact as he wipes his face. The next cut is initiated by the beginning of his body movement away from the mirror.

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28) We cut to the final shot of the episode as Don continues turning away from the mirror and sits down on the toilet.

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29) The camera follows Don down and begins slowly moving away from him. As the move starts we hear the chirping of birds again and somber music starts to fade in. Looking down he mulls over the thoughts going through his head. Just as the door frame is about to obscure him, he slowly looks up.

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30) The camera continues to move down the hallway away from the bathroom. Then on the opposite side of frame, Don’s reflection appears on a different mirror. After a couple seconds of seeing more of this reflection, we get a long fade to black before the end titles.

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This long, beautiful camera move sticks with us in its ability to further draw out this important moment in Don Draper’s life, as he begins to acknowledge his mistakes. I sat thinking about this ending well into the end credits, and in the same way I was enthralled by the introduction to the episode I sat contemplating the end. Both are great examples of storytelling, but in very different ways and with drastically different feelings other than being tied together by characters evaluating themselves in front of mirrors. Please add your take in the comments section or give me your suggestion of titles to study in the future.